Warner Music Group Adds Play-to-earn Games with Splinterland

Splinterlands Warner Music Play to earcn

Bob Coiney

February 24, 2022

Popular American entertainment record label company, Warner Music Group (WMG), has announced its partnership with blockchain gaming outfit, Splinterlands, a blockchain game creator which takes on its name and was founded in 2018.

The innovation by Splinterland has evolved over time as it now houses 1.8 million registered users, having 450,000 daily users, and ranks as the most popular Blockchain game based on the number of users who buy, sell, and trade their cards freely with all transactions being recorded on the Blockchain Hive. The partnership by both companies is a collaborative one that will enable opportunities for WMG artists to create and develop play-to-earn, arcade-style blockchain games.

What is Blockchain Gaming

The concept of Blockchain gaming is not far-fetched from what a Blockchain will entail. Being available since 2017 and gaining awareness in 2021, a blockchain game, also known as the crypto game is a video game that includes elements that use cryptography-based blockchain technologies. Blockchain elements in these games are most often based on the use of cryptocurrency or non-fungible tokens (NFTs) which players can buy, sell, or trade with other players.

For Blockchain games, players earn enough from their indulgence in it which aids them in some ways to even pay up some bills, hence, there has been a swift transition from the age where games were just played for fun to a time where one earns, making it Play-to-earn. Considering the rapid growth in this sector, many companies are gradually engaging the space for profiting and other prospects like Square Enix

About the Partnership

With the new strides evolving on a daily basis, global companies are gradually taking turns in aligning with what the future holds to avoid being eluded. Warner Music Group is a leader in the music industry, innovating the music industry to meet the standards set by Web 3.0 community members. According to the report, the Co-founder and CEO of Splinterland expressed how thrilled the company is to be working with the Warner Music Group (WMG) as they look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain. 

One of the key features of the deal will be to give artists signed to WMG, the opportunity to create and develop play-to-earn games that involve the use of crypto tokens. This however is not WMG’s first move into crypto. Last year, the company worked with Genies to create avatars and create NFT merchandise for WMG artists.

What the future holds for Blockchain Gaming

The prospects which Blockchain gaming holds may not be fully condensed easily. Already, blockchain has been used to track in-game items, such as weapons, skins, and experience points. That way, these assets can’t be hacked and altered. Currently, most of these assets only have value in the game but could one day be bought and sold in an external marketplace like an NFT. 

In addition to interest from gamers, casinos would be benefiting from Blockchain and this will create ripple effects. To make the space safe, gaming companies have been required to provide detailed reports to local regulatory and financial authorities as an incorruptible ledger would simplify this process, while also adding extra safeguards related to sensitive information of users and companies alike.