The tide Glides as Samsung takes its spot on Decentraland: Experience Samsung #837X on Metaverse

Bob Coiney

February 9, 2022

Samsung has joined a number of brands in flocking to the metaverse, a persistent virtual world in which users interact as avatars. Corporations like Pepsi and Budweiser have taken to buying up NFTs, Nike has filed trademark requests for virtual goods, and Adidas has announced a collaboration with the metaverse platform. This corporate metaverse land grab came on the heels of Facebook’s late-2021 rebranding as Meta, with CEO Mark Zuckerberg announcing that “we’re basically moving from being Facebook first as a company to being metaverse first.”

What’s New About Samsung 

Samsung 837X is a fully immersive experience, featuring quests and live music events. To have a feeling, it begins with entering Decentraland through your desktop browser. It’s a blockchain-powered virtual space, where you can buy and sell exclusive digital assets, like land and wearables. After joining Decentraland, your avatar will be dropped in front of Samsung’s spectacular 837X building. Enter through the front door of the virtual building to start exploring, playing, and collecting. In the lobby, a virtual guide will direct you to our three exciting interior spaces, where you can go on quests and discover how we highlight sustainability, customization, and connectivity.

The New Wave: Samsung

“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise,” said Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America. “Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”

While the Samsung 837X store remains open in Decentraland, the company plans to bring more of such experiences throughout the year. Samsung appears to be betting big on NFTs and the metaverse. 

About Samsung

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes. Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. 

Just A Last Glance Before you go 

In a bid to break the rules of what’s possible Samsung is determined to rewrite the future of smartphones. An epic standard of smartphones will be coming up by Samsung to disrupt the tech space. At Unpacked on 9th February 2022, at 10:00 a.m EST, Samsung will be unveiling the most note-worthy Galaxy devices yet. It’s the next generation of Galaxy S, bringing the best features of the Samsung Galaxy experience together into one incredible, epic device.

Samsung will host a scavenger hunt within 837X. A character in the digital world will tell players how to embark on the quest. You will have to hunt for 10 recyclable product boxes in and around the building. After completing the quest, you will get a seed that you’ll have to plant in the Sustainability Forest. That seed will get you a special NFT badge. To complete this quest, you’ll have to return to the Samsung metaverse on February 14th (Valentine’s Day) to finish the quest and get your NFT badge that will show your love for the forest.