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Disney Strengthens its Metaverse Ambition with Patent for an Amusement Park

Disney is one of the latest entertainment organizations to experiment with headset less augmented reality. As a result,  Disney park visitors may soon be traveling through the metaverse. Beginning their year on a high note, the world’s largest entertainment company just received patent permission for metaverse capabilities at its theme parks.

The company will employ software that tracks people’s phone activities at Disney parks. It will then create customized interactive attractions for each of these guests, which will be shown as 3D graphics on neighboring physical locations. Rather than a general fun activity, each visitor would have his fun customized to their request. This means that one person could see Cinderella from a hot dog stand while another would be enjoying another Disney show.

Disney’s metaverse ambition

Disney has been making moves to join the ongoing tech conversation. On December 28, 2021, the tourist site got their patent called a ‘virtual world simulator in a real place’ approved.  Before then, the entertainment giant had filed a trademark application with the US Patent and Trademark Office. 

During the company’s fourth-quarter result call, CEO Bob Chapek remarked that Disney intends to tell stories through a “three-dimensional canvas.”  This technology is a strong pointer to Disney’s intention to fulfill its ambition

According to Chapek, “Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse.” 

In November 2020, Disney revealed their metaverse vision. Tilak Mandadi, the company’s chief strategist, wrote an article at the time highlighting the company’s metaverse objectives. According to Mandadi, the experiences would be timeless but yet distinctive to the individual, as well as social and connected.

Growth to be expected

In an interview with the Los Angeles Times, Disney stated that it has no immediate plans to use the patent.  However, getting the patent shows how deliberate Disney is to get ahead of its competitors.  Disney has a long history associated with modern American culture. Its influence has also spread to other parts of the world. 

Currently, there are 12 parks in the United States, Paris, Hong Kong, Japan, and China. These parks have become tourist locations and homes for individuals seeking fairytale adventures. It is reported that Disney parks around the globe get millions of visitors yearly, and the entertainment giant rakes in billions as profit.  All of Disney’s services brought in approximately $17 billion in revenue in 2021. While several organizations struggle to keep things together as a result of the pandemic and restrictions associated with it, Disney continues to record tremendous progress. 

The metaverse is expected to be the craze of the blockchain community in 2022, as Defi and NFTs were in 2021. If everything goes as planned, Disney could see its growth explode in the coming months.

The First “Living Eco-NFT” by Star Trek’s Creator

The NFT industry is evolving at a rapid pace and every day the ecosystem sees new experiments that keep the industry both exciting and rewarding for the users. In exciting news, the signature of Star Trek producer Gene Roddenberry has done something extraordinary by boldly going where no NFT has gone before – into the code of life itself. 

The signature in discussion is iconic in itself as it is the signature by Roddenberry to sign the contract with Lucielle Ball’s Desilu Productions for financing Star Trek, back in 1965. The signature was turned into an NFT on November 30 and implanted in the DNA code of a living bacteria cell, 30 years after the Sci-Fi icon’s death. 

The World’s First Living NFT

The implantation of the NFT into the DNA code of a bacteria is an ideal representation of how far science has come along and is nothing short of a Sci-Fi movie in itself. Roddenberry Entertainment describes this amazing feat as the first-ever “Living Eco-NFT” and “a true intersection of science and science fiction.” 

One of the amazing prospects of this mind-boggling achievement is that the NFT piece will automatically replicate and grow with the growth of the organism’s cells. 

“As long as the bacteria remains living, the cell can double at a rate that will create over a billion copies of the Eco-NFT overnight.”

The amazing artwork and Sci-Fic piece are exhibited as an art piece called “El Primero” a Spanish phrase for “The First” in Miami during the Art Basel 2021. The NFT piece was born out of the collaboration with the CEO of Rational Vaccines and Emmy-winning director Agustin Fernandez. He said, 

“Storing information in DNA represents a whole new category of possibility when it comes to data archiving.” He added, “It provides sustainable, environmentally-friendly storage with exponentially larger capacities than anything the market currently has to offer.”

The NFTs is built on the Solana Blockchain and is supported by Metaplex Studios, “The Solana blockchain provides an extremely energy-efficient platform for NFT creators to build on,” told Stephen Hess, the CEO. 

This fast-paced adoption of NFT and integration with science and technology opens up the doors to unexplored opportunities. While Star Trek is no stranger to NFTs, several other production houses, such as Disney are also joining the NFT space. 


#StraTrek creator, Gene Roddenberry’s signature becomes the first #NFT or ”El Primero” to be implanted into the DNA of an organism! 

The El Primero NFT is truly an amazing feat! ?

Read more about the fascinating achievement ?