Disney is one of the latest entertainment organizations to experiment with headset less augmented reality. As a result, Disney park visitors may soon be traveling through the metaverse. Beginning their year on a high note, the world’s largest entertainment company just received patent permission for metaverse capabilities at its theme parks.
The company will employ software that tracks people’s phone activities at Disney parks. It will then create customized interactive attractions for each of these guests, which will be shown as 3D graphics on neighboring physical locations. Rather than a general fun activity, each visitor would have his fun customized to their request. This means that one person could see Cinderella from a hot dog stand while another would be enjoying another Disney show.
Disney’s metaverse ambition
Disney has been making moves to join the ongoing tech conversation. On December 28, 2021, the tourist site got their patent called a ‘virtual world simulator in a real place’ approved. Before then, the entertainment giant had filed a trademark application with the US Patent and Trademark Office.
During the company’s fourth-quarter result call, CEO Bob Chapek remarked that Disney intends to tell stories through a “three-dimensional canvas.” This technology is a strong pointer to Disney’s intention to fulfill its ambition
According to Chapek, “Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse.”
In November 2020, Disney revealed their metaverse vision. Tilak Mandadi, the company’s chief strategist, wrote an article at the time highlighting the company’s metaverse objectives. According to Mandadi, the experiences would be timeless but yet distinctive to the individual, as well as social and connected.
Growth to be expected
In an interview with the Los Angeles Times, Disney stated that it has no immediate plans to use the patent. However, getting the patent shows how deliberate Disney is to get ahead of its competitors. Disney has a long history associated with modern American culture. Its influence has also spread to other parts of the world.
Currently, there are 12 parks in the United States, Paris, Hong Kong, Japan, and China. These parks have become tourist locations and homes for individuals seeking fairytale adventures. It is reported that Disney parks around the globe get millions of visitors yearly, and the entertainment giant rakes in billions as profit. All of Disney’s services brought in approximately $17 billion in revenue in 2021. While several organizations struggle to keep things together as a result of the pandemic and restrictions associated with it, Disney continues to record tremendous progress.
The metaverse is expected to be the craze of the blockchain community in 2022, as Defi and NFTs were in 2021. If everything goes as planned, Disney could see its growth explode in the coming months.