Steph Curry, a superstar in the National Basketball Association (NBA), filed a trademark application for the term “Curryverse” on October 26 in what appears to be an attempt to bring his take on the Metaverse to the NBA’s 650 million fans.
Stephen Curry, a professional basketball player, recently filed a trademark application for initiating “Curryverse.”
- Legal counsel representing Curry, the point guard for the NBA’s Golden State Warriors, has filed a trademark application covering various digital assets and services delivered in the Metaverse, according to Attorney Josh Gerben of Gerben Intellectual Property, as reported by SportsTiger.com.
- The services listed in the patent application filed on October 26 include “personal and virtual and metaversal appearances by a professional basketball player, philanthropist, business person, entertainer, actor and producer” and “providing online games in which players can earn non-fungible tokens, digital tokens, or application tokens.” Among the other services to be offered, “online games” are specifically mentioned, with participants having the opportunity to acquire “non-fungible, digital tokens, or application tokens” for use in a decentralized marketplace.
- According to information from the World Intellectual Property Organization’s IP portal, the application’s status is “Live/Pending” as of November 1.
- According to the entry, it will take about three months from filing for a new application to be assigned to an examining attorney.
Athletes Stepping Into the NFT Market:
Athletes and leagues are increasingly venturing into the NFT market and Metaverse in search of new money streams. Thus this latest development is timely. The Premier League, England’s highest professional soccer division, is preparing to form a collaboration with NFT fantasy soccer game Sorare that might be valued at over £30 million ($34.6 million) annually.
The possible multi-year agreement will allow the 20 clubs in the Premier League to sell NFTs with digital likenesses of star players like Manchester United’s Cristiano Ronaldo, Tottenham Hotspur’s Harry Kane, and Manchester City’s Erling Haaland.
The NBA, Curry’s division, has also profited from the proliferation of sports-themed NFTs. NBA Top Shot is an officially licensed virtual trading card platform. This platform is developed on the FLOW blockchain by Dapper Labs, the same firm responsible for CryptoKitties. Short films of memorable slam dunks, three-pointers, and other thrilling game occurrences (together known as “Moments”) make up NBA Top Shot NFTs, which reportedly surpassed a market cap of $1.1 billion in March 2022.