Spotify, the popular music streaming platform, is officially launching its virtual presence in the metaverse by partnering up with kids gaming platform Roblox. This venture of Spotify makes it the first music-streaming platform to have a presence in the metaverse.
Spotify has marked its presence in the metaverse with ‘Spotify Island,’ an interactive world where the company plans on “creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch.”
With the help of Spotify Island, the company is “creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise.”
The announcement further added, “Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead”.
Spotify is moving up!
This launch on Roblox is paired with a recruitment drive for Web 3 experts at the company. The company was also recently hiring a Senior Backend Engineer who would be responsible for driving growth using new technologies such as Web 3. According to the job ad, Spotify is searching for individuals who can “Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead”.
Talking about the partnership, Spotify said that Roblox users would be able to “mingle with artists, complete interactive quests, and unlock exclusive content.” Moreover, the players can also create music, and explore sounds at virtual beat-maker stations that are powered by Soundtrap.
“THIS LAUNCH JUST SCRATCHES THE SURFACE WHEN IT COMES TO WAYS USERS CAN EXPERIENCE SPOTIFY ISLAND ON ROBLOX.”Spotify
According to the reports, Spotify’s global users grew by 2 million in Q1 2022, increasing the total number to 182 million subscribers. It would be interesting to witness the music-streaming platform’s journey into the metaverse.