Nissan, a Japanese multinational automaker, has just applied for four new Web3-related trademarks in the United States for its Infiniti, Nismo, and Nissan brands. Furthermore, the automaker’s Japan division is experimenting with automobile sales in the metaverse.
Notwithstanding the continuing bear market, multinational conglomerates are expanding their attempts to establish a foothold in the developing Web3 industry. During the last few months, Web3-related initiatives have undergone an exponential rise due to an increase in decentralized finance (DeFi) activities. According to recent research, the Web3 industry would expand by 44.9% between 2022 and 2030. Many multibillion-dollar corporations from diverse industries have recently joined the Web3 and metaverse bandwagon.
On March 13, famous trademark attorney Mike Kondoudis announced on Twitter that Nissan has submitted trademark applications with the United States Patent and Trademark Office (USPTO) for its Infiniti, Nismo, and Nissan trademarks. Nissan aims to produce virtual garments, automobiles, headgear, trading cards, toys, tickets, and an NFT marketplace for exchanging and minting digital artworks and collectibles, according to a recent filing.
Nissan has announced its plan to offer advertising and entertainment services in the metaverse, which will include online video, images, artwork, tickets, audio, sounds, and music. This follows the car company’s trademark applications for some of its most iconic car models, such as GTR, SKYLINE, and Z, in November of last year.
In a recent development, Nissan has also launched a metaverse-related initiative, which involves a three-month “demonstration experiment” of its virtual store called “Nissan Hype Lab.” The purpose of this initiative is to allow customers to study, consult, test drive, and purchase Nissan vehicles in the metaverse.
In February, companies such as General Motors, Lacoste, and Walmart have been making moves in the Web3 space with trademark applications. Recently, General Motors made its mark in the NFT space by filing two new trademark applications on February 16th for its Chevrolet and Cadillac brands.