Nissan and Toyota Enter The Metaverse

Nissan Toyota Metaverse

Bob Coiney

April 26, 2022

The metaverse has grown into a large-scale concept with more and more companies from different industry verticals looking to experiment. Recently two large automakers, Nissan Toyota, have become the latest entrees to the metaverse

This month, Japanese automakers Toyota and Nissan announced their plans to enter the metaverse and offer virtual and digital experiences to their large user base by organizing digital events and building virtual customer services. 

While these two companies are not the first in line to enter the metaverse, they are taking a unique approach and aim to innovate in the metaverse by offering immersive exhibitions of their cars with the help of Virtual Reality. To achieve this, the companies have also partnered with the video game developer VRChat. 

Nissan and Toyota Entering the Metaverse

While Nissan focuses on creating virtual reality rooms for the customers, Toyota will focus on creating remote working environments, creating offices where they can engage with their personal avatars. Following this integration, some of Toyota’s meetings will be held in a virtual space instead of a physical one. 

“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company.”


However, Nissan and Toyota have not yet disclosed which metaverse they will choose for integration, but it is likely they’ll go with a popular centralized metaverse such as Meta or the decentralized Decentraland. 

Companies such as Mercedes Benz and Volkswagen are few of the first companies to accommodate the metaverse, with Nissan and Toyota following suit. Regardless, this news of integrating with metaverse is a win for the blockchain community as mainstream and popular giants leading the charge will only boost the adoption of digital currencies. 

Moreover, seeing the success, more and more projects will be inclined towards entering the lucrative space of metaverse. The metaverse is expanding, and all of us are the early members of the revolution.