The biggest proof of the cryptocurrencies going viral is mass adoption among not just the users but the giant retailers and service providers. Slowly every scale industry is entering the crypto space, be it through NFTs or metaverse. Similarly, KFC India has also entered the NFT space by dropping KFC BuckETH, the quick service restaurant chain’s own NFT collection.
KFC announced its plan to introduce the NFT drop on 18th August on Instagram, on Instagram Live with comedian, writer, and actor Danish Sait and influencer Sharan Hegde. For this NFT, KFC has also partnered with Blink Digital to mint KFC BuckETH on the Ethereum blockchain and hosted it on OpenSea. The NFT collection has a unique theme of an “ode to the diverse melting pot culture that is India.”
Moreover, the NFT was minted to celebrate KFC’s milestone of achieving over 600 restaurants across 150 cities in the country.
“The Bucket is as iconic to KFC as the signature taste of our chicken. The Bucket is testimony to the brand’s heritage and has been an integral part of many celebratory moments for our customers. We are excited to usher the Bucket in a new way, in the new-age digital world, with our first NFT – KFC BuckETH – curated from vibrant designs by budding artists. The KFC BuckETH presents KFC fans with an opportunity to connect with the brand in the most unique manner ever,” said a KFC spokesperson in a press statement
To get your hands on the NFT, you must participate in the contest for the NFT. To participate in the contest, visit KFC’s official Instagram and screenshot the “Ultimate Chicken Lover Checklist,” available in the stories of the account. Then you have to fill the checklist with unique and creative GIFs, images, or text and post it on your personal story while tagging KFC. The restaurant chain will pick one winner who will receive the ownership of the KFC BuckETH NFT and the year’s supply of KFC.