FTX and Crypto.com to host Ads during the Super Bowl

Bob Coiney

December 24, 2021

On February 13, cryptocurrency exchange platforms Crypto.com and FTX will air adverts during Super Bowl LVI. These exchanges have already been working hard to create their brands and get a foothold in the American market.

Super Bowl commercials are notoriously expensive, with rates exceeding $5 million for only 30 seconds. Some advertisers are willing to spend up to $6.5 million for the same amount of air time. The competition for these spots is known to be very intense, but according to Crypto.com Chief Marketing Officer Steven Kalifowitz, this is a way of demonstrating to people that crypto isn’t simply a trend but the foundation of the next generation of the internet.

Every year, millions of people tune in to watch the televised event, with 91 million tuning in for last year’s matchup, and this is a good way for these crypto brands to market themselves. The ad purchase is the latest in a series of moves by the five-year-old crypto brokerage to gain mainstream acceptance.

Crypto.com is spreading its tents

Crypto.com has been spreading its tent and previously announced a collaboration with the Angel City Football Club, a soccer team set to debut in 2022. Aside from that, the exchange is working to secure naming rights for the Los Angeles Staples Center. The crypto exchange paid $700 million for the branding rights over 20 years, and as a result, the Staples Center will be renamed the Crypto.com Arena in December.

Crypto.com co-founder and CEO Kris Marszalek stated in an official statement that the company is utilizing its platform in innovative and creative ways so that cryptocurrency may drive the development of world-class sports, entertainment, and technology.

FTX is pushing crypto adoption

FTX has also been pushing crypto adoption since the year began and has announced a series of deals that mirrors its ambition. The platform spends a significant portion of its advertising budget on increasing brand awareness in the United States. The exchange announced in October that it would broadcast an ad during the forthcoming Super Bowl. Tom Brady and Gisele Bündchen were also cast in a $20 million ad campaign as a result of the deal.

FTX also obtained naming rights to a stadium in the United States earlier this year. The FTX Arena was purportedly renamed after the exchange paid $135 million for a 19-year contract to rename the Miami Heat’s home arena.

Crypto sponsorship has shown to be the only method for cryptocurrency projects to expand across all industries, and the sporting world’s acceptance of cryptocurrency will certainly be a huge success for the crypto community. Sports have billions of fans and a slew of sponsorship deals worth billions of dollars over the years. FTX has been on a quest to push the crypto agenda into any and all places with promise, and this agenda appears to be doable thanks to FTX sponsorship partnerships.