As blockchain technology continues to blossom, there has been a new revolution in the crypto sector, which is hastening the acceptance of cryptocurrency all over the world. Non-fungible tokens (NFTs) have dominated not only the blockchain industry but also the mainstream media’s attention and have provided a way for artists, musicians, and other creators to earn from their talent.

Both the wealthy and those from low-income households are seeing life-changing opportunities from the NFT movement. NFT has accounted for a large portion of the total revenue generated in the crypto sector in recent months and does not seem to be losing steam anytime soon as high-profile personalities such as Ja Rule, Kylian Mbappe,  and Marc Cuban have joined the NFT craze.

In India, NFT is Gaining Popularity

India, an Asian country, has seen a tremendous rise in the number of its inhabitants who use NFTs. Indian NFTs are championed by celebrities in the country, and most artists regard it as a means to display their work while also earning money.

Ritviz, an indie-pop icon, and Santanu Hazarika, a visual artist, made $391.80 from their collaboration, which they sold on WazirX’s NFT marketplace in India just seconds after it went online, showing the huge popularity of NFTs in the country.

Bollywood stars such as Kailash Kher and model Surman Chellani have recently paved the way for Indian celebrities to embrace NFTs and launch theirs. Both stars debuted their NFTs, which they launched on the famous NFT marketplace, OpenSea, and since then, more Bollywood stars have made the bold move to adopt NFTs and introduce it to their fans.

Salman Khan gets Introduced to NFTs

The latest Bollywood star to join the NFT trend is no other than 55-year-old Bollywood legend Salman Khan. Khan is undoubtedly a big name in the entertainment industry, and his decision to embrace NFTs has been met with huge jubilations from the camp of most crypto enthusiasts, as it means a greater awareness of the blockchain space in the country.

Khan confirmed his association with NFTs in a tweet he shared where he announced his partnership with Bollycoin, a platform founded by producer-director Atul Agnihotri to bridge the gap between the broad appeal of Bollywood and the cryptocurrency and blockchain world.

Bollywood fans will be able to invest in clips and stills, iconic dialogues, unseen footage, posters, and social media content and merchandise from their favorite stars and films through the platform, which has partnered with film houses such as Salman Khan Films, Arbaaz Khan, Sohail Khan Productions, and Reel Life Productions.

Reacting to the news, a statement from Khan’s camp reportedly said, “We are delighted to be associated with a forward-thinking platform like BollyCoin. We think that NFTs will give the audience an exciting new way to experience our films and we are eager for the world to see what’s in store.”

There is no doubt that Bollywood is a huge part of Indian culture, and the widespread acceptance of NFTs can be a good way to preserve the legacy of its stars.