CURATE – The Blockchain Fashion Discovery Platform

Amrit Mirchandani

July 8, 2019

The internet has made the world a global village and searching for whatever one needs has become a lot easier. The world is shifting from traditional methods of doing things to advanced and sophisticated ways which are slowly getting incorporated into the fashion industry as well.

After failing to find trending fashion wear online, James Hakim, a 32-year-old Web Developer from London, decided to build CURATE, a Blockchain based fashion platform which is centred around fashion discovery between individuals and firms.

CEO of Curate – James Hakim

All the data on the Curate Platform is secured using cryptography and is decentralised, open source and web 3.0. Blockchain technology prevents fake reviews, upvotes and provides a trusted platform for inspiration.

It is a DApp, which means it is decentralised and a distributed system of service is run and hosted by numerous networks around the globe. It is based on Ethereum blockchain, utilising the ERC-20 token system as the utility token, CUR8. The system rewards digital tokens in the form of BTC, ETH and their CUR8 tokens in return for users curating fashion styles.

What’s unique about Curate is that one can see what’s hot and what’s not, without worrying about fake reviews or whether the retailers themselves upvote products. It is a discovery platform that curates luxury fashion from inspiring brands. Fashion giants like Prada, Louis Vuitton, Gucci and Zara, and retailers like Amazon have partnered up with Curate to showcase the latest trends and styles, raise brand awareness and increase their online sales.

Curate provides a trustless platform that allows users to give their feedback of a curated collection of fashion styles for the online community to discover. Fashion brands partner up with Curate to advertise their latest releases, and the platform passes on the rewards to the Curators and Discoverers.

It is comparable to a form of social networking site which is centred around fashion lovers and enthusiasts. This way, it becomes easier for fashion lovers to interact with designers all over the world. Firms in need of creative efforts from individuals can interact with them and even endorse their work. Curate provides a network that connects people and rewards them based on the contribution they have made. This idea of rewarding everyone with digital currency for their contribution will help build and strengthen the fashion community as it promotes transparency.

How Curate works is the Content user, i.e. brands or fashion icons, upload the latest fashion content to Curate. The ‘Curator’ community engages and upvotes the fashion content available. The content that gains popularity allows the ‘Discoverer’ community to decipher it. What Curate does is that it rewards the original content users, curators as well as discoverers with BTC, ETH and CUR8 tokens which can be used to redeem discount codes, promo offers and more on the website.

The CURATE token (CUR8) is a utility token. Read more about CURATE in it’s whitepaper.