The much renowned and famed FC Barcelona football club initiated its first ‘flash sale’ with Chiliz as its strategic partner. Chiliz had issued the digital asset with the help of blockchain. The flash sale seemingly was successful as the club informed that 600,000 Barça Fan Tokens ($BAR) were bought off in less than 2 hours. The per token rate was €2 each with the club confirming that the $BAR price will be dependent on the demand-supply ratio indicating that the pricing should have been higher. These tokens can be traded on a digital asset marketplace. 

The Barcelona Token will be available today – 25 June 2020 at 1 PM CST on the Chiliz website. There are several other utility token offerings with many popular football teams like Paris Saint Germaine and many more. Holders will now be able to participate in different events including designing the mural and also decorate the dressing room of the club with Barça Fan Tokens. They are also qualified to earn rewards associated with the club’s innovative digital platform rendering digitized experience. They can also participate in real-life events of the club including meeting the players before they go for a match or even becoming a VIP guest in the matches. 

The founder and CEO of Socios and Chiliz, Alexandre Dreyfus, had officially released a statement on the successful token offering. He went on the record to state some valuable points before the sale given as below

  • He is a true believer that in the world of sports, it is important to engage fans not just in the stadium but also outside it.
  • Their main purpose of launching the token is to help the fans connect with the club. 
  • The excitement surrounding the Barça Fan Token flash sale is huge considering its affordable rate, hence the fans would have to be fast and grab their share. 
  • Fans would also benefit by using $BAR to vote in the first club poll on Socios.com.

The Fan token sale has surely outperformed and has paved a way for fans for better interaction with the club and in gaining foothold also.

You would not want to miss holding $Barca tokens – Join the Chiliz Exchange here.

Image Source – FC Barcelona