Adobe to add NFT Verification to its Offerings

Bob Coiney

October 29, 2021

As NFT adoption continues to soar, Adobe has become the latest to embrace it in recent months, following the likes of  TIME Magazine, TikTok, Twitter, and Visa, amongst others.

The organization reportedly announced the introduction of a Photoshop feature that would allow users to create photographs as non-fungible tokens (NFTs), which would include content credentials that markets like OpenSea can show on their websites for each asset.

Adobe to Prevent Content Fraud

The move is aimed at preventing content theft that has been a major concern of digital artists and the growing NFT community. Users can now add information to their work using Adobe’s new Content Credentials system. Although all photos contain metadata, Adobe’s new development tries to avoid fraud by identifying the creator of a work in a verifiable and secure manner.

Adobe has revealed its plans for this to be a part of its features for a long time to accommodate the growing demands of NFT creators. With Content Credentials, digital artists can include their cryptocurrency address in the metadata of their picture. 

Address Authentication Plans 

Furthermore, buyers can authenticate a match between the address that created the picture and the address that minted the NFT. Once a match is not found, a buyer can suspect a case of fraud or plagiarism with whoever created the image. To indicate authenticity, a blue “match” button will appear if that wallet address matches the one that minted the image.

In a press release, Adobe noted that “by adding your social media and wallet addresses to your content credentials, you can further assure consumers that you are indeed the creator of your content. A crypto address is also useful if someone wishes to mint their work as crypto art.”

The effort to ensure transparency is part of the Content Authenticity Initiative, which has been in the works for two years. The program, led by Adobe, has attracted several notable participants, including the BBC, Microsoft, and Nikon.

Since it’s easy to clone any image and then mint it on the blockchain, Adobe is releasing this new feature in response to demand for identifying the original source of anything shown as an NFT.

Adobe, in a press release to announce Content Credentials, noted that it is also partnering with popular NFT marketplaces, KnownOrigin, Rarible, and SuperRare so potential buyers can see whether the creator and minter of the NFT match.

Adobe to Spread the Feature

Many of Adobe’s apps, including its flagship image-editing suite Photoshop, will accept the new feature. According to reports, the capability will be accessible as a “prepare as NFT” option in the app’s next set of beta features. Also, Adobe’s social media site Behance and its photo-hosting platform, Stock, will both have similar functionality.

Marketplaces like Rarible, KnownOrigin, OpenSea, and SuperRare have partnered with Adobe to support this feature and will do so by displaying metadata in a tab on NFT listings.