A Multi-Level Learning Center In Metaverse by Fidelity 

Fidelity Metaverse

Bob Coiney

April 25, 2022

The major financial services firm, Fidelity Investments, has joined the Metaverse by opening an eight-story learning centre and a metaverse exchange-traded fund (ETF). The fidelity stack by a firm with $11.3 trillion in assets under the administration will have  “a multi-level design complete with a lobby, dance floor, and rooftop sky garden for users to explore on foot – or even through teleport.”

The Metaverse

On Thursday last week, Fidelity Investments announced the opening of “The Fidelity Stack”, which the firm referred to as the “first immersive metaverse experience aimed at offering a new way to learn investing basics.”

The eight-story building metaverse hosts visitors interested in learning about different ways of investment, with one whole floor dedicated to providing information about Fidelity Metaverse ETF. According to the company, 

“The Fidelity Stack, built in Decentraland, features a multi-level design complete with a lobby, dance floor, and rooftop sky garden for users to explore on foot – or even through teleport. In the Invest Quest at The Fidelity Stack, users are challenged to traverse the building learning the basics of ETF investing while gathering ‘orbs’ along the way.”

To open the lounge, Fidelity chose Decentraland, an Ethereum-based metaverse that the popular global investment bank JP Morgan also chose to explore. Fidelity’s Head of Marketing Channels and Emerging Platforms, Kathryn Condon, had some interesting thoughts,

“The way we engage with each other and with our money is rapidly changing, whether that’s through the rise of blockchain technology or development of a new digital universe. Our foray into the Metaverse is designed with this in mind.”

Only last month, Citibank predicted that the Metaverse would become a $13 trillion opportunity with over five billion users by 20230. However, with the current adoption rate and mainstream giants entering the virtual realm, this milestone can be achieved much earlier. The Metaverse offers a plethora of opportunities that are waiting to be explored.