18th-century Taiwan temple sells NFTs To boost the popularity

Subh Rath

December 29, 2022

Did you know that popular among young people, NFTs were introduced at a temple about 100 miles south of Taiwan dedicated to the sea goddess Mazu? The Dajia Jenn Lann Temple in Taichung has found a novel application for the emerging non-fungible tokens (NFT) technology, which has seen explosive growth in popularity and adoption over the past few years. 

NFTs Attracting More Followers to the Temple:

Every year, the temple organizes a 300-kilometer pilgrimage in honour of the sea goddess, and the region’s economy is primarily dependent on tourism revenue. The “Mazu economy” is powered by donations and the sale of temple-related merchandise.

But where do NFTs fit in such a historical and traditional pilgrimage? Since the temple was constructed in the 18th century during the Qing dynasty, its release of NFTs has caused quite a stir among its devotees. In fact, media outlets have claimed that NFT serves as a “priority pass” for visitors. Many people make the annual pilgrimage to pay their respects to Mazu, a mythical sea goddess revered as the protector of seafarers. The widespread use of digital tokens has only boosted the temple’s standing.

The Sales It Generated:

The NFTs, says Mingkun Cheng, deputy chairman of the board of the Dajia Jenn Lann Temple, have already increased the number of pilgrims. The growing number of pilgrims is estimated to bring in over 5 billion Taiwanese dollars ($163 million). Since its inception in August 2021, more than 2800 tokens have been traded at a market price of around $18,800.

The rise of NFTs coincided with the global fascination with cryptocurrencies, but a drop in the market may cause the temple to diversify its latest attractions.

Dajia Jenn Lann Temple Background:

The Dajia Jenn Lann Temple is also referred to as the Zhenlan Temple or the Mazu Temple. This temple is devoted to the Chinese Goddess Mazu, considered the Goddess of the Sea, as well as the Patron Deity of Fishermen, Sailors, and other Professions Associated with the Sea or Ocean. The temple may be found in Taiwan’s Taichung City, specifically in the Dajia District. In 1730, the eighth year of the Yongzheng Era of the Qing Dynasty, it was first established as a little temple. In addition, it is famous for being the beginning point of the Dajia Mazu Pilgrimage, an annual festival honouring the Goddess of the sea.